Recently, I had the opportunity to sit down with BenQ’s leadership following the launch of their latest enterprise display solution, the VS25. In this exclusive interview, we speak with Mr. Pablo T R Yang, Product Marketing Manager at BenQ Taiwan, and Mr. Rajeev Singh, Managing Director for BenQ India & South Asia.
They share their perspectives on the real-world utility of the VS25, BenQ’s roadmap for making OLED monitors more accessible, and how the company’s smart projectors are positioned to challenge the traditional living room TV setup.
Initial Impressions on the BenQ InstaShow VS25
Think of the BenQ InstaShow VS25 as a hardware accessory for corporate meeting rooms. Instead of dealing with HDMI cables, additional software, or guest Wi-Fi logins just to share a presentation, it uses a transmitter button that plugs directly into a laptop’s USB-C or HDMI port. Pressing the button mirrors the screen and connects to the room’s camera, microphone, and speakers wirelessly, with support for up to 4K output.
Because it operates as a hardware-based system, it avoids many of the common software and network dependencies typically involved in meeting room setups. It also incorporates enterprise-grade encryption, which is relevant for organisations handling sensitive data. In practice, the idea is to reduce setup time and simplify how meetings are initiated.
The Roadmap for Affordable OLEDs
Let’s dive into the market at large. My first question is for Mr. Rajeev Singh regarding affordable OLEDs. OLED technology is becoming the gold standard for both creators and gamers, but price remains a significant barrier to mass adoption. What is BenQ’s roadmap for bringing more affordable OLED screens to the market?
Mr. Rajeev Singh: We all know that OLED is very exciting; everybody can see the difference in performance and how incredibly thin it can be. But there have been real problems when using this technology in the monitor space specifically. The first three generations of OLED have not actually been a success. They had a lot of inherent issues. Customers were very excited about the output, but the practical limitations gave them second thoughts.
First, we took our time and put in a massive engineering effort to develop Gen 4 OLED technology, which does away with those earlier problems. Before we even talk about affordability, the first priority was making OLED meet customer expectations.
Now, we have a portfolio of OLED monitors. We’ve launched two and are launching two more, catering to both the 4K and QHD (2K) segments, primarily for gaming. They are all Gen 4. For the first time, customers get an OLED that meets their expectations. That drives adoption, and as volumes increase, prices will naturally come down. Bringing OLED into the QHD 2K space is also a step toward making it more accessible right from the start.
Because until customer satisfaction is genuinely high, volumes won’t build up, and pricing doesn’t really matter. OLED is still a niche, expensive technology, so volumes need to grow for prices to become more affordable.
VS25 and BenQ’s Corporate Strategy
Looking at the launch of the VS25 today, how does this specific product fit into BenQ’s broader growth strategy for India and South Asia this year? And what specific gap in the market is this product trying to fill?
Mr. Pablo T R Yang: Our vision goes beyond just India and South Asia; it is a worldwide strategy. We listened to our top enterprise customers, who were explicitly asking for these kinds of designs. It is built for the corporate enterprise level, which is why it is so remarkably simple to use. The time consumed just trying to start a meeting is a major pain point. With the VS25, it takes less than 20 seconds to start casting (BYOM, BYOD). We have designed all those features into the hardware itself. When enterprise customers see this, it is exactly the solution they need.
To add to that, work is becoming more collaborative and distributed. You have people working from home, in different offices, or on other floors, along with external customers joining in. You need a solution that can seamlessly bring everyone together. The VS25 integrates presentation and video conferencing without any interference. It is modular, meaning you can keep expanding the system effortlessly.
This is incredibly important for the enterprise segment, as well as government and defence. When discussing highly confidential business strategies, R&D, or government decisions, security cannot be compromised. The VS25 brings that level of security to the table first and then delivers everything else. Furthermore, it is compatible with legacy devices. If you invested heavily in your conference room five years ago, this system fits right in without requiring a massive overhaul.
You might have a basic notebook with an entry-level chipset. If you install heavy conferencing software, it occupies your CPU, GPU, and NPU resources. Our hardware-based solution is completely independent. It connects without taking up your computer’s resources, so we are not forcing businesses to upgrade their fleets of devices just to hold a meeting. Our slogan is “Meet Your Way.” Whatever you have in your meeting room, you can simply integrate it.
Disrupting the Consumer Smart TV Segment
BenQ already has a massive footprint in large format displays, smart monitors, and home theater projectors. Given the increasing convergence between gaming monitors and living room entertainment, are there any serious plans for BenQ to officially disrupt the consumer smart TV segment?
Mr. Rajeev Singh: We definitely have serious plans, but they won’t happen the way you might expect. We aren’t going to just launch a different kind of Smart TV. Instead, we see the smart projector as the real game changer. Wherever you use a TV today, you can use a smart projector, and in many cases, the experience can be better.
With a TV, going beyond 75 or 80 inches becomes logistically very difficult, especially for people living in apartments or those who move frequently. We are aiming to disrupt the market with laser TV projectors. A traditional TV is meant for the living room, and a projector is typically associated with a dark home theatre. But with an ultra-short-throw projector paired with an ALR (Anti-Light Reflection) screen, you can use it in a bright living room. The screen absorbs overhead light, and the projector sits on a standard TV cabinet, projecting an image up to 150 inches.
Furthermore, looking directly at a TV screen means looking at a direct light source, which can cause eye strain. A projection-based display uses reflected light. You can watch a match for hours without experiencing watery or strained eyes.
Today’s generation doesn’t want anything bulky. They prefer mobility. We have portable smart projectors with built-in batteries that you can carry on a holiday or to a friend’s party. You can’t do that with a TV. We are already seeing this shift. On platforms like Amazon in India, projectors used to account for barely 1% of the gross merchandise value compared to TVs. Today, that number has grown to around 18%. That’s a significant increase in just a few years, and it is expected to reach a 60–40 split in the near future.
Balancing Gaming Refresh Rates with Creator Colour Calibration
Between the push for OLEDs, portable setups, and projectors, how is BenQ shifting its panel sourcing and R&D to balance the high refresh rate demands of gamers with the strict color calibration needs of content creators?
Mr. Rajeev Singh: These are essentially our two strongest areas. If you look at the market right now, the monitors with the absolute highest refresh rates, up to 600Hz, are from BenQ. We’ve been selling them for over a year and a half, and they remain at the top of the market.
On the other side, we have monitors focused on accurate colour reproduction, offering 99% Adobe RGB and 99% DCI-P3 coverage. We are also the first brand to launch a series of monitors specifically designed to connect seamlessly with the Apple ecosystem. We now offer hardware calibration monitors, and we recently introduced self-calibrating, hardware-based monitors, which is a significant step forward.
This focus on colour accuracy extends to our commercial displays as well. Next month, we will be launching our new digital signage displays, which will be globally Pantone-certified.
I was speaking to someone in the automobile segment today. They were setting up Kia showrooms and facing a major issue: the colours of the leatherette upholstery and the car paints on digital screens were not matching the physical products in the room. They tried using various software solutions, but fixing one colour would disrupt another.
With our Pantone-certified signage displays, that accurate colour matching happens seamlessly, immediately, and without any software workarounds.
