HMD (Human Mobile Devices) is doubling down on its “human-first” approach at Mobile World Congress (MWC) 2025, unveiling a mix of feature phones, family-focused devices, and a collaboration with actress and entrepreneur Drew Barrymore.
Barrymore took the stage to discuss the impact of screen time on families, hinting at an upcoming initiative, “Project Wildflower,” aimed at tackling digital overuse. “Technology has taken advantage of the tired parent. It’s time to redefine how we live,” she said.
HMD Expands with Family-Focused Devices
HMD introduced the Fusion X1, designed to foster healthier digital habits for children in partnership with Xplora. The device is based on findings from HMD’s Better Phone Project, which highlights rising concerns over kids’ mental health in a tech-driven world.
The brand also unveiled the HMD Barça 3210 and HMD Barça Fusion, launched in collaboration with FC Barcelona, featuring a “detox mode” for mindful digital use.
Feature Phones Get a Musical Upgrade
Following a second consecutive year of double-digit growth in the feature phone segment, HMD introduced HMD 130 and 150 Music phones, blending nostalgic designs with long-lasting battery life, FM radio, and Bluetooth 5.0.
HMD CEO Jean-Francois Baril emphasized the company’s commitment to human-first innovation, security, and financing solutions, stating, “With a renewed focus on families and meaningful digital experiences, we are driving a better technology future for all.”
