Haier India just launched its new 596-litre 2-door side-by-side refrigerator series that features a built-in BPA-free water dispenser. This comes just in time as the company is trying to strengthen its positioning in the premium refrigerators segment in India. This new range aims mainly at users upgrading from standard refrigerators to larger models with higher storage capacity and smart connectivity features.
Side-by-side refrigerators are becoming popular in urban homes mainly because they fix the storage issue and also offer convenience. Haier’s new refrigerator series offers a capacity of 596 litres and has been designed to take care of the storage needs of larger families while also providing organised compartments and consistent cooling performance. It also features an external digital display panel that lets users access temperature controls and other settings without opening the refrigerator door.
Haier Side-By-Side Refrigerator Features
One of the major highlights of this range is the built-in 2.5-litre BPA-free water dispenser. The company says that it has been designed to provide safe and hygienic chilled drinking water directly from the refrigerator. It offers quick access to water and also reduces the need to open the refrigerator door frequently.
This range also includes 100% convertible storage. So users can adjust the compartments based on their storage needs. You can simply switch between storing fresh produce, beverages or frozen food items.
Haier has also integrated Wi-Fi connectivity with the appliances. This means that users can monitor and control their refrigerators remotely using the HaiSmart app. Through the app, users can adjust temperature settings and manage refrigerator performance directly from their smartphones.
It also comes with Smart Sense AI technology, which analyses usage patterns and surrounding conditions to automatically optimise cooling performance. This helps in maintaining freshness and improving energy efficiency.
Additionally, you get features like Smart Food Management that help users organise and track stored food more efficiently. There’s also an Expert Inverter Technology, which ensures quieter operation while improving durability and energy efficiency.
Haier Side-By-Side Refrigerator Price & Availability
The Haier 596-litre 2-door side-by-side refrigerator range starts at Rs 65,990. This makes it one of the more accessible options in the side-by-side refrigerator segment.
The range will be available in multiple models, including HRS-682WRSU1, HRS-682WUSU1, HRS-682WGKU1 and HRS-682SWDU1. And it will be available across leading retail stores, e-commerce platforms and the Haier India website.
According to industry experts, the demand for larger and connected refrigerators has been rising in India. This is because consumers are now looking for appliances that combine convenience, storage flexibility and energy efficiency. That’s why, side-by-side refrigerators, which were once considered premium, are gradually becoming more accessible as manufacturers are offering them at competitive pricing along with smart features such as app connectivity, AI-powered cooling and convertible storage.
