
Samsung has introduced its new Bespoke AI WindFree Inverter Split AC lineup in India, bringing a total of 23 models across segments.
The range is positioned around intelligent cooling, combining AI-driven temperature control, energy optimisation, and connected home features as the company looks to address rising demand during peak summer conditions.
AI Fast Cooling That Transitions Into WindFree Comfort Automatically
The new ACs are built around Samsung’s AI Fast and Comfort Cooling system. The system initially activates Fast Cooling by analysing room conditions and usage patterns to rapidly bring down the temperature. Once the desired temperature is reached, it automatically shifts to WindFree or Dry Comfort mode, maintaining cooling without harsh airflow. Cooling is delivered through thousands of micro-holes, allowing the system to sustain a consistent indoor climate without direct cold drafts.
Continuous Learning Based On Usage Patterns And Room Conditions
Throughout the operation, the system continues to analyse environmental conditions and user behaviour to optimise cooling performance. This allows the AC to adjust its functioning dynamically rather than relying on fixed cooling cycles, making it more responsive to real-world usage scenarios.
AI Energy Mode Targets Up To 30 Percent Power Savings
Samsung is also emphasising efficiency with its AI Energy Mode, which optimises compressor performance based on usage patterns and surrounding conditions. The company claims this can reduce energy consumption by up to 30 percent, positioning the range as both performance-focused and energy-conscious.
SmartThings Integration Brings Remote Control And Automation
The Bespoke AI WindFree AC range integrates with Samsung’s SmartThings platform, enabling remote control and monitoring through the app. Users can manage temperature, track energy usage, and automate operations. Additional features such as Voice Control, Welcome and Away Care, and SmartThings Home Care are included to enhance convenience and maintenance.
Inverter Performance Tuned For Extreme Indian Conditions
The ACs use advanced inverter technology designed to deliver stable cooling even in high ambient temperatures. This positions the lineup for Indian conditions, where performance consistency during extreme summers becomes a key factor.
Available Across Retail And Online Channels
The Bespoke AI WindFree AC range is available across leading retail outlets and online platforms, including Flipkart, Amazon, and Samsung’s official website.
Pricing for the range starts at ₹32,940. With this launch, Samsung is clearly focusing on intelligent cooling rather than just raw capacity. By combining adaptive AI-based cooling, energy optimisation, and connected features, the company is positioning the Bespoke AI WindFree range as a more responsive and efficient solution for modern households dealing with rising temperatures.

















